Create Your Ideal Customer Profile.

Create Your Ideal Customer Profile.

Wouldn’t it be amazing if everyone who came to your website, or stepped into your shop, fit your ideal customer profile? They spent money on your highest margin products, came back every week, and told all their friends about you.    It may sound simple, but...
Expand your Online Listings

Expand your Online Listings

Yell, Yelp, Facebook are a few business directories that everyone knows. There are hundreds more and they are important to build trust for your Google My Business profile even though they may not drive many visitors to your site. Google’s mission is to serve your...
Empty Your Head

Empty Your Head

As an owner of a local business, you’re thinking about a lot of things right now.  As you have decided to read this Step you are probably feeling a little overwhelmed.  When this happens to me I clear my head by emptying it onto a piece of paper. Before you start this...
List on Google Maps

List on Google Maps

Background  Google publishes a set of three local businesses at the top of the search results page, this is often referred to as the Map Pack. These three positions are free to list in and is the fastest way to get your company listed on page one of Google.  The...
Squoosh App Review

Squoosh App Review

The speed your wesbtie appears on your customers browser is very important as a slow website will significantly reduce your customers experiences and google will penalise you for exactly this reason. I will be writing a specific step about website speed later but one...